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Aligned Automation Announces Official Sponsorship of Racing Champion Diana Pundole
Aligned Automation is proud to announce its official sponsorship of professional racer Diana Pundole, marking a landmark partnership that brings together motorsport performance and enterprise innovation.
Pundole, a trailblazer in Indian motorsport, is the first Indian competitor to race a Ferrari in an official Middle East event. With victories including the 2024 MRF Indian National Car Racing Championship, her career spans some of the world’s most challenging tracks, from Germany’s Hockenheimring and Belgium’s Spa-Francorchamps to the Dubai Autodrome.
"We don’t just sponsor speed. We engineer it,” said Steve Simpson, CRO at Aligned Automation. “Diana embodies the qualities we admire, resilience, precision, and breakthrough performance. These are the same values that drive our work helping enterprises harness AI and digital transformation at scale."
Aligned Automation will host an exclusive sponsorship launch event on October 8, 2025, at the Taj Exotica Resort & Spa, The Palm, Dubai. The evening will feature a networking reception, dinner, and the grand reveal of Diana’s Ferrari.
The partnership represents more than motorsport. It underscores Aligned Automation’s belief in pushing boundaries, breaking barriers, and inspiring performance:
Aligned Automation is a professional technology services company committed to helping enterprises achieve measurable growth through AI-powered business transformation. We partner with global leaders across industries, including energy, utilities, pharma, and chemicals, to engineer resilience, efficiency, and performance at scale.
Diana Pundole is a professional racing driver and the first Indian to race a Ferrari in the Middle East. She has competed across iconic tracks in Europe and the Gulf region, with recent wins cementing her as one of India’s most successful women in motorsport.
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