Digitalizing New Product Introduction Processes Ensures Robust Decision-Making, Generating $114 Million in Annual Revenue

INDUSTRY

Retail

INDUSTRY

Retail

Key Outcomes

3.8% Impact on Top Line

Digitalizing new product introduction enhanced benchmarking, driving sales from innovative products within 12 months.

$114 Revenue from Innovative Products

Optimized product development, driven by better insights, generated $114 million in revenue from new products launched in the past 12 months.

Enhanced Performance Analytics

Competitive benchmarking and market insights optimized the innovation strategy, providing a roadmap for robust decision-making and upstream revenue generation.

Overview

A $53 billion global leader in the chemicals industry lacked visibility into sales data needed to track and measure innovative products. This hindered effective benchmarking, prevented recognition of commercial potential of innovation, and obstructed the assessment of their competitive position.

Aligned Automation developed a Commercialization Index dashboard which provided a comprehensive overview of new products launched and helped the client gain visibility into their competitive position. The solution included:

Data Integration and Reporting: Fragmented sources were unified using SAP and a custom Application Data Model (ADM), and a Power BI dashboard was used to centralize reporting and streamline data visualizations.
Visualization for KPI Tracking: Detailed tracking of performance metrics across key attributes enhanced product visibility.
Benchmarking and Analysis: Competitor benchmarking and market positioning features standardized comparison methods and enhanced market analysis.
Data Drill-Down: Granular data insights ensured comprehensive analysis, overcoming the challenge of superficial data views that previously existed .

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