95% Productivity Boost Accelerating Time-to-Market and Driving Seamless Engagement Across Product Lifecycle

Key Outcomes

Faster Time-to-Market

Automated alerts ensured wider reach and improved engagement with healthcare professionals, reducing launch preparation and initial communication cycle time

95% Productivity Improvement

Automating healthcare professional engagement allowed a shift to high-impact initiatives, reducing processing time from 531 hours to just 24 hours

90% Error Reduction

By automating key processes and improving communication about execution dates and healthcare professionals

Actionable Insights

Performance metrics by brand and department enhanced visibility into product management driving effective decision-making and marketing strategies

Challenges

The pharma company aimed to improve time to market by achieving seamless engagement with healthcare professionals. They partnered with Aligned Automation to automate product lifecycle management and address key challenges:

Inefficient Processes: Manual data entry and bulk uploads led to delays and errors in tracking activities, meetings and delays
Lack of Visibility: Excel-based basic reporting provided limited insights, lacked real-time visibility complicating follow-up process
Lack of Baseline Metrics: Manual emails to activity owners about tasks and resources resulted in ineffective performance tracking and management

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Value Delivered

Aligned Automation developed a Power Platform-based AutomateHub solution to streamline processes for the Cardiometabolic Health medical affairs team. The solution involved:

Bulk Upload Template: Converted the master file managing healthcare professionals' activities into an upload template, reducing manual efforts from 80 hours to 4 hours
Improved Communication: Automated updates and reminders, cutting email notification time from 100 hours to 30 minutes annually
Report Generation Automation: Automated bi-monthly reports, reducing generation time from 65 hours to 3 hours
Performance Dashboard: Created a dashboard visualizing key metrics by product and department, cutting preparation time from 250 hours to just 12 hours annually

Capabilities

Process Automation

Data Management

Data Visualization

Template and Email Automation

About Client

This $34 billion pharmaceutical company, operating in 150+ countries, specializes in treatments for various therapeutic areas, including Cardiometabolic health. The Medical Affairs team faced challenges with manual processes in engaging healthcare professionals and sought expert support to streamline product lifecycle management through actionable solutions

Case studies

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Technology

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