A $40 billion global leader in advanced material technologies faced inefficiencies in their sales incentive programs. Manual processes and data integration issues resulted in inaccuracies, increased costs, and lost revenue.

CHALLENGE

The chemical leader sought to modernize sales incentive program for cost reduction and revenue improvement, addressing the following challenges: 

• Inefficiency and Errors: Manual target assignments with Excel and SharePoint added 32 extra hours per month to processing time.
• Complex Evaluations: Manual calculations caused 10-15% budget overruns due to inefficiencies in target evaluations and incentive assessments.
• Data Integration Issues: Integrating data from Salesforce, data management system and other sources led to accuracy and timeliness challenges. 

SOLUTIONS

Aligned Automation developed a sales incentive solution by integrating data from disparate sources into a unified Power BI dashboard. They partnered with Aligned Automation to automate target assignments, integrate data, and improve performance tracking, the solution involved:

• Unified Reporting System: Integrated sales and target data into Power BI for real-time reporting and clear visualization. 
• Structured Incentive Plan: Implemented a tiered system based on multiple performance levels and gaps to drive motivation.
• Dynamic Targets: Enabled baseline, intermediate, and highest targets to be updated regularly to align with performance and market conditions on a quarterly basis.

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