CHALLANGE

‍

A U.S.-based pharmaceutical company relied on a 15-year-old legacy system to onboard healthcare professionals (HCPs), creating inefficiencies, data inconsistencies, and scalability challenges.

The onboarding process lacked standardization and required extensive manual data entry, increasing the risk of errors and incomplete records. At the same time, there was no centralized system to manage professional profiles, credentials, and specialties, making it difficult to ensure accuracy and compliance.

Fair Market Value (FMV) calculations were handled through a costly third-party tool, adding complexity and limiting flexibility.

• Legacy systems limiting scalability and efficiency
• Manual data entry leading to inaccuracies and missing information
• No centralized repository for HCP profiles and onboarding data
• Complex, unstructured questionnaires impacting data quality
• High costs and limited control from third-party FMV tools

‍

SOLUTION

‍

Aligned Automation developed a custom web-based onboarding platform to centralize, standardize, and streamline the entire HCP onboarding process.

The solution replaced legacy systems and eliminated reliance on third-party tools by integrating data capture, validation, and Fair Market Value calculations into a single, scalable platform.

By introducing configurable workflows and intelligent data capture, the system improved accuracy while enhancing the user experience for both internal teams and healthcare professionals.

Key capabilities included:

• Centralized platform for managing HCP profiles, credentials, and specialties
• Configurable onboarding questionnaires with logic-based flows for accurate data capture
• Built-in Fair Market Value calculation to replace external systems
• Integrated payment and contracting workflows for seamless downstream processing
• Improved data validation to ensure accuracy and completeness

‍

What Changed

‍

Onboarding transformed from a manual, fragmented process into a streamlined, scalable digital experience.

The organization reduced operational complexity, improved data accuracy, and eliminated third-party licensing costs, enabling faster onboarding and more efficient market engagement with healthcare professionals.