Global leader in pharmaceuticals with operations in over 150 countries worldwide and revenue exceeding $34B. Known for its contributions to clinical treatments and drug manufacturing .​

CHALLENGE

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The organization’s healthcare professional (HCP) onboarding process was manual, fragmented, and difficult to scale.

There was no centralized system to manage professional profiles, credentials, and specialties, while onboarding relied on static, non-configurable questionnaires. This led to inconsistent data capture, missing information, and limited visibility across the onboarding lifecycle.

Fair Market Value (FMV) calculations were handled through a costly third-party system, adding complexity and reducing flexibility.

• No centralized repository for HCP profiles and onboarding data
• Manual data entry without validation leading to inaccuracies
• Static questionnaires limiting data quality and user experience
• High dependency on external tools for FMV calculations
• Inefficient onboarding slowing market engagement

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SOLUTIONS

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Aligned Automation developed a custom web-based onboarding platform to centralize, standardize, and scale the HCP onboarding process.

The solution replaced external tools by integrating data capture, validation, and FMV calculations into a single system, improving both efficiency and control.

Configurable workflows and intelligent questionnaire design enabled accurate data collection, while seamless integration with downstream systems ensured smooth contracting and payment processes.

Key capabilities included:

• Centralized web portal for managing HCP profiles, credentials, and specialties
• Configurable onboarding questionnaires with logic-based flows
• Built-in FMV calculation to eliminate third-party dependencies
• Integrated contracting and payment workflows
• Improved data validation for accuracy and completeness

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What Changed

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Onboarding evolved from a manual, disconnected process into a streamlined, scalable digital platform.

The organization improved data accuracy, reduced operational complexity, and eliminated third-party licensing costs, enabling faster onboarding and more efficient engagement with healthcare professionals.

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