This $34 billion pharmaceutical company, operating in 150+ countries, specializes in treatments for various therapeutic areas, including Cardiometabolic health. The Medical Affairs team faced challenges with manual processes in engaging healthcare professionals and sought expert support to streamline product lifecycle management through actionable solutions​

CHALLENGE

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A global pharmaceutical company struggled to engage healthcare professionals efficiently due to manual, fragmented product lifecycle management processes.

Tracking activities, meetings, and follow-ups relied on manual data entry and spreadsheets, leading to delays, errors, and limited visibility. Without real-time insights or baseline performance metrics, teams found it difficult to manage execution and accelerate time to market.

• Manual data entry and bulk uploads causing delays and inaccuracies
• Excel-based reporting limiting real-time visibility and follow-up
• Inefficient communication relying on manual emails and reminders
• Lack of baseline metrics for effective performance tracking
• Slower time to market due to fragmented processes

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SOLUTION

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Aligned Automation implemented an AutomateHub solution built on Microsoft Power Platform to streamline product lifecycle and HCP engagement workflows.

The solution automated data ingestion, communication, and reporting, while introducing centralized dashboards to provide real-time visibility into performance. By eliminating manual effort and standardizing workflows, teams were able to operate with greater speed, accuracy, and control.

Key capabilities included:

• Automated bulk upload templates to streamline data ingestion
• Workflow automation for communications, updates, and reminders
• Automated report generation for consistent, timely insights
• Real-time dashboards to track performance across products and teams
• Centralized platform to manage HCP engagement activities

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What Changed

Operations shifted from manual and time-intensive to automated and insight-driven.

Manual effort was dramatically reduced across workflows, with data upload time cut from 80 hours to 4 hours, reporting from 65 hours to 3 hours, and dashboard preparation from 250 hours to 12 hours annually. Teams gained real-time visibility and improved coordination, enabling faster execution and more effective engagement with healthcare professionals.

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