20% improvement in user satisfaction from a complete UI/UX overhaul and advanced search for a pharmaceutical company

INDUSTRY

Retail

INDUSTRY

Retail

Key Outcomes

Global consistency

Uniform UX and data management

Enhanced user experience

boosted user satisfaction and efficiency

Streamlined operations

quicker decisions, fewer delays

Improved Financials

Proprietary however led to cost savings

Overview

A pharmaceutical company achieved a 20% improvement in user satisfaction by overhauling its UI/UX and integrating advanced search capabilities. This initiative addressed significant challenges, including outdated interfaces and inconsistent data management across global locations. The redesign resulted in a more intuitive and user-friendly web application, streamlined operations, and reduced delays, ultimately leading to considerable cost savings.

This $28 billion pharmaceutical company is listed on the Forbes Global 2000. With more than 40,000 employees worldwide, it markets its pharmaceutical products in approximately 110 countries and has R&D and manufacturing facilities in seven countries.

Web app redesign: Implemented a more intuitive and user-friendly design.
Data management: Standardized data management practices across all global locations.
Enhanced search functionality: integrated advanced search algorithms into the web application.
Process mapping: mapped out existing processes to identify bottlenecks and areas for improvement, leading to more efficient operational

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