20% improvement in user satisfaction from a complete UI/UX overhaul and advanced search for a pharmaceutical company

10+
Years of delivery excellence
10+
Years of delivery excellence
10+
Years of delivery excellence
INDUSTRY
INDUSTRY
Retail
INDUSTRY
Retail

Key Outcomes

Global consistency
Uniform UX and data management
Enhanced user experience
boosted user satisfaction and efficiency
Streamlined operations
quicker decisions, fewer delays
Improved Financials
Proprietary however led to cost savings

Overview

A pharmaceutical company achieved a 20% improvement in user satisfaction by overhauling its UI/UX and integrating advanced search capabilities. This initiative addressed significant challenges, including outdated interfaces and inconsistent data management across global locations. The redesign resulted in a more intuitive and user-friendly web application, streamlined operations, and reduced delays, ultimately leading to considerable cost savings.

This $28 billion pharmaceutical company is listed on the Forbes Global 2000. With more than 40,000 employees worldwide, it markets its pharmaceutical products in approximately 110 countries and has R&D and manufacturing facilities in seven countries.

CHALLENGE

A global pharmaceutical organization faced growing inefficiencies due to an outdated web application and inconsistent data practices across regions.

The interface was difficult to navigate, slowing down users and reducing productivity. At the same time, fragmented data management approaches created inconsistencies, while limited search functionality made it hard to quickly access critical information.

  • Outdated interface leading to poor user experience and inefficiencies
  • Inconsistent data management across global locations
  • Limited search capabilities slowing access to critical information
  • Operational delays caused by fragmented processes and systems


SOLUTIONS

Aligned Automation redesigned the web application to improve usability, standardize data practices, and enhance information accessibility.

A modern, intuitive interface was introduced to streamline user interactions, while data management processes were standardized across regions to ensure consistency and reliability.

Advanced search functionality was integrated to enable faster, more accurate access to information, supported by process mapping to identify and eliminate operational bottlenecks.

Key capabilities included:

  • UI/UX redesign for a more intuitive and efficient user experience
  • Standardized data management across global operations
  • Advanced search functionality for faster information retrieval
  • Process optimization to reduce delays and improve workflows


What Changed

The organization transformed a fragmented, inefficient system into a streamlined and user-centric platform.

User satisfaction improved by 20%, while teams gained faster access to information, reduced operational delays, and improved overall efficiency, driving measurable cost savings and stronger global alignment.

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Linzy Sherin
Linzy Sherin
Founder Aligned Automation
10+
Years of delivery excellence
10+
Years of delivery excellence
10+
Years of delivery excellence

Capabilities

App Development

Data & Analytics

Process Transformation

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Key Outcomes

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