Case Study
20% improvement in user satisfaction from a complete UI/UX overhaul and advanced search for a pharmaceutical company
- Industry: Life Sciences & Healthcare​
This $28 billion pharmaceutical company is listed on the Forbes Global 2000. With more than 40,000 employees worldwide, it markets its pharmaceutical products in approximately 110 countries and has R&D and manufacturing facilities in seven countries.
Challenge
- Outdated web application interface causing inefficiencies and user dissatisfaction
- Inconsistent data management practices across multiple global locations
- Lack of advanced search functionality, hindering quick access to critical information
Solution
- Web app redesign: Implemented a more intuitive and user-friendly design
- Data management: Standardized data management practices across all global locations
- Enhanced search functionality: integrated advanced search algorithms into the web application
- Process mapping: mapped out existing processes to identify bottlenecks and areas for improvement, leading to more efficient operationsl
Capabilities leveraged
Data & Analytics
Process Transformation
Application Development
Outcome
Global consistency:
uniform UX and data management
Enhanced user experience:
boosted user satisfaction and efficiency
Streamlined operations:
quicker decisions, fewer delays
Financials:
proprietary but led to cost savings