A $40 billion global leader in advanced material technologies faced inefficiencies in their sales incentive programs. Manual processes and data integration issues resulted in inaccuracies, increased costs, and lost revenue.

CHALLENGE

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A leading chemical company struggled to manage its sales incentive program efficiently, impacting both cost control and revenue performance.

Manual processes built on Excel and SharePoint slowed down target setting and evaluations, adding significant overhead and increasing the risk of errors. At the same time, fragmented data across systems made it difficult to ensure accuracy, resulting in inconsistent performance tracking and budget overruns.

• Manual target assignments adding 32+ hours per month
• Error-prone calculations leading to 10–15% budget overruns
• Disconnected data across sales and performance systems
• Limited visibility into real-time performance and incentive alignment
• Inefficient processes impacting revenue optimization

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SOLUTIONS

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Aligned Automation implemented a data-driven sales incentive management solution to automate workflows, unify data, and improve performance visibility.

The solution integrated multiple data sources into a centralized reporting environment, enabling accurate, real-time tracking of sales performance and incentive outcomes. Automated target setting and structured incentive frameworks ensured consistency, while dynamic updates allowed the program to adapt to changing business conditions.

Key capabilities included:

• Unified reporting through Microsoft Power BI for real-time visibility
• Automated target assignment to reduce manual effort and errors
• Structured, tiered incentive models aligned to performance levels
• Dynamic target adjustments based on market conditions and performance trends
• Integrated data foundation to ensure accuracy and consistency

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What Changed

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The sales incentive program evolved from manual and error-prone to automated and performance-driven.

The organization reduced processing time, improved accuracy, and gained real-time visibility into performance, enabling better cost control and stronger alignment between incentives and revenue outcomes.

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