CHALLENGE

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A leading chemical company lacked a structured way to track and benchmark the performance of its new product innovations.

Without consistent visibility into how new products were performing in the market, teams struggled to assess impact, compare against competitors, or identify opportunities for improvement. As a result, a significant portion of new launches went untracked or under-analyzed, limiting the organization’s ability to maximize return on innovation.

• Lack of Visibility: Lack of insight into the sales impact of innovations led to 40% of new products untracked.
• Benchmarking Issues: Absence of standardized benchmarking left one-third of new launches without competitive insights.
• Performance Tracking Gaps: Around 30% of new products lacked performance analysis, resulting in missed opportunities.

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SOLUTION

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Aligned Automation developed a Commercialization Index dashboard to centralize data, standardize benchmarking, and provide actionable insights into product performance.

The solution unified fragmented data sources into a single platform, enabling real-time visibility into key performance metrics and competitive positioning. Advanced analytics and visualization tools allowed teams to track, compare, and analyze new product performance at a granular level.

Key capabilities included:

• Data Integration and Reporting: Fragmented sources were unified using SAP and a custom Application Data Model (ADM),  and a Power BI dashboard was used to centralize reporting and streamline data visualizations.
• Visualization for KPI Tracking: Detailed tracking of performance metrics across key attributes enhanced product visibility.
• Benchmarking and Analysis: Competitor benchmarking and market positioning features standardized comparison methods and enhanced market analysis.
• Data Drill-Down: Granular data insights ensured comprehensive analysis, overcoming the challenge of superficial data views that previously existed .

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What Changed

Innovation management shifted from fragmented and reactive to structured and insight-driven.

The organization gained clear visibility into new product performance, improved benchmarking capabilities, and the ability to make faster, more informed decisions to maximize the commercial impact of its innovation portfolio.

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